Tuesday, August 9, 2011

Digital Signage Solutions for the Library

Last year, I turned a neglected 32" LCD TV into a digital sign that I controlled from inside my office via a laptop and a long SVGA cable.  I constructed my messages with Windows Movie Maker, put it on "loop", and let our messages blink to the streams of students entering the main area of the library.

It didn't cost us anything to set-up, but was it effective?


Well, I would have to say that it largely wasn't effective towards my main targeted audience, the students, but I found that newcomers and community patrons could be found in front of the monitor learning about the library from my crude slides, which gave me some satisfaction (that someone was looking at it).

A sign from UCSD's Geisel Library running Carousel.


Another surprising result of my makeshift digital signage, was the interest from campus services like the Writing Center, who wanted to advertise their events and services on my sign. Also, Faculty had interest in showing slides from a trip abroad, that they wanted students to see and enroll in.

These positive by-products of my digital signage experiment may have had a part in a larger campus wide implementation of digital signage that has been evolving over the summer, then again it could just be coincidence.

A good article for those interested in implementing digital signage in their library is Signs of Success published June 2010 by ACRL.  The institution that formed this article (UC Merced) sounds a lot like CSU Monterey Bay, a huge Army base that was closed and turned into a Cal State School during the Clinton years (proud to say I was among the 2nd graduating class of the fledgling CSU).

Signs of Success is a great reference for librarians just getting interested in digital signage and has a checklist of sorts that will aid in deciding what you want out of your digital signage.  We (my institution) are not yet at the touch screen or 2 way communication stage of our digital signage, but it is a good thing to consider when looking at digital signage products down the road.

Our institution decided on a product called Author by Enseo, which I have yet to get my hands on really, except for an hour or so of demo and instruction.  One notable drawback is the fact that the version we purchased runs only with XP workstations, hopefully there is an update on the horizon.  Once I get a box and a connection I will write a review of the product and post here.

Digital Signage Applications for Libraries


Here is a short list of open source digital signage applications that could fit into the needs of academic institutions, government buildings, and libraries. I have not had a chance to give any of these a try, but plan to.

If you have used or implemented one or more of the following I would appreciate a comment or two in the comments section, as I am sure other readers would also benefit from (vendors- please keep the links to a minimum).

Xibo Seems to be one of the more popular Linux based digital signage applications.

Concerto Web based broadcast medium.  Site says, "It just works".  Sounds easy, but nothing ever is.

Digital Signage Site appears to be abandoned, last update 2004.

Source Forge Follow the link for a long list of digital signage applications for Linux, Mac, and Windows.

Onelan Not open source, but have read about schools using this product.

*Information contained within these pages do not necessarily reflect the opinions or views of Schreiner University.

17 comments:

  1. Hi,
    We are providing high quality digital solutions and services for retailers to help them engage and interact more with their customers.

    ReplyDelete
  2. I am grateful to you for this great content. Digital signage is really in need nowadays, awaiting for more new post. Keep Blogging!

    ReplyDelete
  3. Digital signage is one part of a much larger ecosystem that involves networking products, kiosks and other products. It helps incredibly in business.
    android digital signage

    ReplyDelete
  4. A variety of window displays and signages are available in the market that are used by different brands for promoting their products as well as services. These are known for their easy message conveying and simple usage features.
    interactive digital signage software

    ReplyDelete
  5. Digital Signage Solutions | Digital Signage In Delhi | Green Web Technologies

    Digital signage is a stage for broadening your images achieve substantially more than a customary promoting medium. We work with a wide cluster of arrangements enhance your impression inside your objective region.

    For More Info: https://www.greenwebtechnologies.co/
    Email: info@greenwebtechnologies.co
    Contact Number: 011-43008737 / +91-8851144135
    Company’s Address- A-7, Naraina Industrial Area, Phase – 1, New Delhi

    ReplyDelete
  6. Interactive digital signage Screen in Delhi | Green Web Technologies

    We enable you to interface and react to your clients’ needs at the touch of a screen. Our intuitive advanced signage frameworks enable you to tweak and tailor your screens to expand your client encounter.

    For More Info: https://www.greenwebtechnologies.co/
    Email: info@greenwebtechnologies.co
    Contact Number: 011-43008737 / +91-8851144135
    Company’s Address- A-7, Naraina Industrial Area, Phase – 1, New Delhi

    ReplyDelete
  7. The information you shared was useful. Thank you for taking the time to organize it. Tagtalk is a <a href="http://tagtalk.ai/
    digital signage company </a> that offers businessmen and company owners the chance to engage their customers through their own channel. Tagtalk offers you the opportunity to provide your customers with captivating, customized content through high definition display. The company helps you to create smart and intelligent content that would boost your sales and revenue. Moreover, Tagtalk also offers the chance to earn money through advertising their partner brands in your digital signage content.

    ReplyDelete
  8. Digital Signage Software | Digital Signage In Delhi | Green Web Technologies

    Digital signage is a stage for broadening your images achieve substantially more than a customary promoting medium.

    For More Info: https://www.greenwebtechnologies.co/
    Email: info@greenwebtechnologies.co
    Contact Number: 011-43008737 / +91-8851144135
    Company’s Address- A-7, Naraina Industrial Area, Phase – 1, New Delhi

    ReplyDelete
  9. Top Interactive digital signage Screen | Green Web Technologies

    Our intuitive advanced signage frameworks enable you to tweak and tailor your screens to expand your client encounter. Your clients can associate with your menus, catalogs, pay for show tickets, play recordings, and avail other benefits from your show booth.

    For More Info: https://www.greenwebtechnologies.co/
    Email: info@greenwebtechnologies.co
    Contact Number: 011-43008737 / +91-8851144135
    Company’s Address- A-7, Naraina Industrial Area, Phase – 1, New Delhi

    ReplyDelete
  10. Now a days, a digital signage is very important in every business. Digital signage solution are also being used in library that is the best use of it. Thanks for sharing.

    ReplyDelete
  11. Hi R. Quick
    .
    It seems really nice that you have showcased your information precisely with Pointers Such as Benefits and returns considering the Digital Signage Solution topics. Well I would like to help you with more information with some of my recent web post and Pages. I basically belongs to Jyoti Display Pvt Ltd one of the Leader in list of digital signage companies in India . It will be my huble request to visit my Blog Section and share your feedback. Thank you.

    ReplyDelete
  12. This comment has been removed by the author.

    ReplyDelete
  13. Organisations are using Digital Signage Software for Advertisements purpose. Use jiBoard as your Digital Signage Solution and make your business more popular.

    ReplyDelete
  14. Nice blog. Very useful information about Digital Signage Solutions. Keep up the good job! This blog is impressive and gives good details. Thank You! Keep Posting!

    ReplyDelete